Approaches to Internet Pragmatics. Theory and Practice


Internet-mediated communication is pervasive nowadays, in an age in which many people shy away from physical settings and often rely, instead, on social media and messaging apps for their everyday communicative needs. Since pragmatics deals with communication in context and how more gets communicated than is said (or typed), applications of this linguistic perspective to internet communication, under the umbrella label of internet pragmatics, are not only welcome, but necessary.

The volume covers straightforward applications of pragmatic phenomena to internet interactions, as happens with speech acts and contextualization, and internet-specific kinds of communication such as the one taking place on WhatsApp, WeChat and Twitter. This collection also addresses the role of emoticons and emoji in typed-text dialogues and the importance of “physical place” in internet interactions (exhibiting an interplay of online-offline environments), as is the case in the role of place in locative media and in broader place-related communication, as in migration.


Introduction: Approaching internet pragmatics
Chaoqun Xie, Francisco Yus and Hartmut Haberland

Chapter 1. Expanding pragmatics: Values, goals, ranking, and internet adaptability
Jacob L. Mey

Chapter 2. Computer-mediated discourse in context: Pluralism of communicative action and discourse common ground
Anita Fetzer

Chapter 3. Cyberpragmatics in the age of locative media
Francisco Yus

Chapter 4. Interpreting emoji pragmatics
Ashley R. Dainas and Susan C. Herring

Chapter 5. Speech acts and the dissemination of knowledge in social networks
Paolo Labinaz and Marina Sbisà

Chapter 6. Humour and self-presentation on WhatsApp profile status
Carmen Maíz-Arévalo

Chapter 7. Inviting a purchase: A multimodal analysis of staged authenticity in WeChat social selling
Chaoqun Xie and Ying Tong

Chapter 8. Online nicks, impoliteness, and Jewish identity in Israeli Russian conflict discourse
Renee Perelmutter

Chapter 9. Candidates’ use of Twitter during the 2016 Austrian presidential campaign
Helmut Gruber

Chapter 10. A study on how cultural and gender parameters affect emoticon distribution, usage and frequency in American and Japanese online discourse
Barry Kavanagh

Chapter 11. Migration through the English-Greek translated press
Maria Sidiropoulou

Publisher: John Benjamins, 2021

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