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Metaphor in Economics and Specialised Discourse

Description

This book approaches various uses of metaphor in specialised discourses, covering such varied fields as business and economics, law, politics and diplomacy, fashion, and maritime discourse, among others. The studies presented in the book adopt different research frameworks, ranging from pragmatics to conceptual metaphor theory, among others.

The book is divided into three Sections that analyse major specialised discourses where metaphor is frequently found and the role that metaphor plays in these discourses. The first Section approaches the discourse of Business and Economics from different perspectives. The second Section addresses the use of metaphor in politics, diplomacy and law. Finally, Section three covers the use of metaphors in other specialised discourses such as marine, fashion, gender or health.

Aimed primarily at scholars and graduate students of specialised and professional discourse, “Metaphor in Economics and Specialised Discourse” will also interest researchers and professionals interested in the use of specialised language.

Contents

Introduction: Metaphor and specialised discourse

José Mateo and Francisco Yus

SECTION I: METAPHOR IN THE DISCOURSE OF BUSINESS AND ECONOMICS

Chapter 1

Ad hoc concepts in humorous financial metaphors. A pragmatic approach

José Mateo and Francisco Yus

Chapter 2

War and health metaphors in financial discourse: The case of “Letter to Shareholders” in annual reports

Chelo Vargas-Sierra and Antonio Moreno-Sandoval

Chapter 3

Do business English students use metaphors? An analysis of complex metaphoric patterns in students’ business diaries

Andreea Rosca

Chapter 4

The metaphor in economics and financial blogs in Spanish

José Joaquín Martínez Egido

SECTION II: METAPHOR IN THE DISCOURSE OF POLITICS, DIPLOMACY AND LAW

Chapter 5

The English Supreme Court vs Boris Johnson: Legal metaphors for a constitutional crisis

Maria Angeles Orts Llopis

Chapter 6

Legitimation by metaphor: Figurative uses of language in academic discourse pro-EU and anti-EU policies

Miguel Ángel Campos-Pardillos

Chapter 7

The language of diplomacy and the interpreter’s metaphoric and imagological dilemmas

Catalina Iliescu Gheorghiu

SECTION III: METAPHOR IN OTHER SPECIALISED DISCOURSES

Chapter 8

Metaphors in marine engineering journals: An Overview

Silvia Molina Plaza

Chapter 9

Metaphorisation in Fashion Designers’ TED Talks

Isabel Balteiro

Chapter 10

The battles of language revisited. Metalinguistic metaphors in informative speech about feminist language

Carmen Marimón Llorca

Chapter 11

Neología y terminología en las ciencias de la salud: Aproximación a la metáfora terminológica en el discurso de la Reproducción Asistida

Carmen Sánchez Manzanares and M. Isabel Santamaría Pérez

https://www.peterlang.com/document/1142498#

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